The world is safer for Baby Nut, anyhow: Based on the blurry background image, he gets to have his birthday party in a bar. Prowse provided the physical performance for the iconic villain. I was so sure — so hopeful! So Mr. Peanut died and then Baby Nut was born. For a while there, it really seemed like we might’ve escaped. Like the rest of us, he will have to figure out how to do his best in the world, which presumably will include learning how to wear a mask even though he has no ears, adjusting to remote work culture, dealing with people who want to block him on his birthday, and trying to deprogram Kool-Aid man from QAnon conspiracy theories. Before you ask, yes, I was just a baby. As Mr. Peanut’s friends Mr. Clean and the Kool-Aid Man grieved graveside, their tears turned Mr. Peanut from a desiccated seed to a lively green sprout. Planters could’ve quietly walked away from Baby Nut. Kool-Aid Man cried into the mound of dirt above Mr. Peanut’s grave. In truth, though, Baby Nut was built for this. © 2020 Vox Media, LLC. It’s been a nutty year. #MakeMyBirthdayNuts pic.twitter.com/P1UfBIi4N8. After Kobe Bryant’s death in late January, the proposed death of Mr. Peanut felt like a ridiculous marketing stunt, an advertising concept both unnecessary and in bad taste. That’s not to say that I am excusing this at all. But I shouldn’t have been surprised. And now it’s Baby Nut’s 21st birthday. Other branded characters like Mr. Clean and the Kool-Aid man appeared at the funeral. Use of this site constitutes acceptance of our, Infant Peanut in a Hat 'Baby Nut' Scores Big With Some and Gets Roasted By Others During Super Bowl 2020. All the Celebrities Who Have Tested Positive for the Coronavirus, Cher Rescuing the World’s Loneliest Elephant Was Totally on Our 2020 Bingo Cards. It’s Baby Nut’s 21st birthday even though we’re all living through a global pandemic, and even though the world is slowly ending in a cloud of climate-destroying carbon dioxide, and even though, surely, we’ve all had enough? We all could’ve walked away and pretended this never happened. How John Wilson Made the Perfect COVID-Era TV Finale. Going to a bar could fatally sicken us mere mortals. We need Richard Kind’s help cracking the Mysterious Case of The Inexplicable Flowbee. But the brands have to march on. Many happy returns of the day. Eric Clapton Joins Van Morrison for New ‘Anti-Lockdown’ Song ‘Stand and Deliver’. What can I say? But it did. The brand adjusted its social media approach in wake of Kobe Bryant's death but stuck with the funeral ad By Jessica Wohl. Before the peanut was a baby nut, believe it or not, it was a dead nut. Already a subscriber? Just because you’ve come up with an elaborate marketing plan where you murder your brand’s ancient mascot and then create a sketchy and frankly ill-conceived mythology where you reincarnate him as a creepy-cute baby version of himself and then have him age at a superfast pace so you can presumably kill him once again for Super Bowl 2022 — none of that means that this had to play out like it did. As Mr. Peanut’s friends Mr. Clean and the Kool-Aid Man grieved graveside, their tears turned Mr. Peanut from a desiccated seed to a lively green sprout. Log in or link your magazine subscription, The Worst Brand Tweet of the Election Has Already Come and Gone, The Mr. Peanut Death Super Bowl Commercial Refuses to Die, On Top of Everything Else, Apparently There’s Still Baby Nut, What to Read, Watch, and Listen to Instead of, A Beat-by-Beat Explanation of What Happens in, All 131 Van Halen Songs, Ranked From Worst to Best. The documentarian discusses the unexpectedly moving episode of his HBO series. Gomez received a kidney transplant in 2017. Mr. Peanut is back, but he had social media going nuts.. What happened: Planters ended its viral marketing campaign about Mr. Peanut’s death with a commercial during Super Bowl LIV with the funeral of the character. Mr. Peanut as an advertising icon has been around for over a hundred years now. Baby Nut, somehow, has continued to exist on the internet in spite of everything else that’s happened this year. Like the Weeknd, Halsey Calls Out Recording Academy Following Grammys Snub, “I’m sure this post will blacklist me anyway.”, Carrie Brownstein Is Writing and Directing a Heart Biopic, This will be the best use of “Barracuda” in a movie since Fergie covered it for, Dave Prowse, Actor Who Played Darth Vader, Dead at 85. Mr. Peanut is reborn as Baby Nut in Planters’ Super Bowl ad . Soon enough, a new mascot was born and officially dubbed “Baby Nut” complete with a streaming nanny cam, an official online store filled with Baby Nut merchandise, and a fan base already tweeting their love for the world’s youngest top hat enthusiast. Wake Up From Your Thanksgiving Food Coma to J.Lo’s New Single ‘In the Morning’. The company killed Mr. Peanut, its 104-year-old mascot, in a pre-Super Bowl spot. As the Chiefs and the 49ers continued their game, people took to Twitter to welcome the new mascot—or maybe roast the little peanut: Of course, not everyone was a fan of the tiny peanut: And others quickly rushed to point to the other infant taking over the internet—Baby Yoda: Who Should Be TIME’s Person of the Year for 2020? The Kansas City Chiefs may have turned the fourth quarter of the 2020 Super Bowl in to the real life version of the plot of every heartwarming football movie’s comeback story, but perhaps the fans in the Hard Rock Stadium weren’t going quite as nuts as the fans were about #BabyNut on Twitter. Your dried-out turkey might leave a bad taste in your mouth, but Jennifer never will. Sign up to receive the top stories you need to know now on politics, health and more, © 2020 TIME USA, LLC. On the mound where Mr. Peanut was buried, a new plant sprouted, and out came — what else — a baby Mr. Peanut. Has George Clooney Really Been Cutting His Hair With a Vacuum for Decades? Since you probably have all the scary pandemic drama you need for the moment. As the world mourned the loss of what is most likely the world’s most dapper legume, they tuned in to watch Mr. Peanut’s funeral during the football game. No tap-dancing and zero Judi Dench, but Idris is still committed to delivering a gift to you this Christmas. @MrPeanut may be a baby now but he has some words of wisdom for us all. If this year has shown us anything, it’s that capitalism has to keep growing even if everything else collapses. #BasketballIsBack he tweeted cheerfully in July. In May, the Mr. Peanut account posted a horrifying video of Baby Nut on a Zoom call with the Kool-Aid Man. He’s the reincarnated baby peanut version of Mr. Peanut, the Planters spokespeanut who was killed off at the age of 104 as a Super Bowl stunt. In the week leading up to the Super Bowl, Planters Peanuts announced that Mr. Peanut, their long-time mascot of a peanut who liked spats, but not pants, was going to die for the sake of a buzzy Super Bowl 2020 commercial.