To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism. There are no passengers on spaceship earth. More even than the preparation for war, the aftermath of invasion is a rich technological period; because the subject culture has to adjust all its sense ratios to accommodate the impact of the invading culture.”, “Delegated authority is lineal, visual, hierarchical. Where the whole man is involved there is no work. Obsolescence never meant the end of anything, it's just the beginning. There's always more than you can cope with. Everybody experiences far more than he understands. Marshall McLuhan. Darkness is to space what silence is to sound, i.e., the interval. “With the arrival of electric technology, man has extended, or set outside himself, a live model of the … Indeed, Lewis Mumford, in his The City in History, considers the walled city itself an extension of our skins, as much as housing and clothing. It enables them to move from thing to thing with greater ease and speed and ever less involvement.”, “With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. Antipathy, dissimilarity of views, hate, contempt, can accompany true love. Ads are the cave art of the twentieth century. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. Error rating book. Television brought the brutality of war into the comfort of the living room. He becomes tribal once more. Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. The products of modern science are not in themselves good or bad; it is the way they are used that determines their value.”, “War and the fear of war have always been considered the main incentives to technological extension of our bodies. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be. The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way. As technology advances, it reverses the characteristics of every situation again and again. We shape our tools and afterwards our tools shape us. Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication. … When they want to tell the public what to get, they say it in curves. BrainyQuote has been providing inspirational quotes since 2001 to our worldwide community. As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes. Great art speaks a language which every intelligent person can understand. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam. All media exist to invest our lives with artificial perceptions and arbitrary values. It is the last-ditch stand of the artist. The authority of knowledge is nonlineal, nonvisual, and inclusive.”, “Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left.”, “Jack Paar mentioned that he once had said to a young friend, “Why do you kids use ‘cool’ to mean ‘hot’?” The friend replied, “Because you folks used up the word ‘hot’ before we came along.”, “Arquímedes dijo una vez: <> Hoy en día, habría señalado nuestros medios de comunicación electrónicos y habría dicho: <>. And the intensification of one sense by a new medium can hypnotize an entire community.”, “The price of eternal vigilance is indifference.”, “In accepting an honorary degree from the University of Notre Dame a few years ago, General David Sarnoff made this statement: “We are too prone to make technological instruments the scapegoats for the sins of those who wield them. Politics will eventually be replaced by imagery. We shape our tools and then our tools shape us. A typewriter is a means of transcribing thought, not expressing it. Marshall McLuhan. In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness. We are all crew. Madison Avenue is a very powerful aggression against private consciousness. A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion. We drive into the future using only our rearview mirror. Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either. The age of automation is going to be the age of 'do it yourself.'. One of the effects of living with electric information is that we live habitually in a state of information overload. American youth attributes much more importance to arriving at driver's license age than at voting age. Canada is the only country in the world that knows how to live without an identity. Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts. The name of a man is a numbing blow from which he never recovers. When producers want to know what the public wants, they graph it as curves. Electric writing and speed pour upon him, instantaneously and continuously, the concerns of all other men. Politics will eventually be replaced by imagery. Money is just the poor man's credit card. Yet it is experience, rather than understanding, that influences behavior. The mark of our time is its revulsion against imposed patterns. A real person in touch with real things inspires terror in him. ”, “The artist is always engaged in writing a detailed history of the future because he is the only person aware of the nature of the present.”, “To see a man slip on a banana skin is to see a rationally structured system suddenly translated into a whirling machine.”, “Rationality or consciousness is itself a ratio or proportion among the sensuous components of experience, and is not something added to such sense experience. Advertising is the greatest art form of the 20th century. Advertising is an environmental striptease for a world of abundance. Work begins with the division of labor. Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities. It is the framework which changes with each new technology and not just the picture within the frame. All media exist to invest our lives with artificial perceptions and arbitrary values. If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch. Just a moment while we sign you in to your Goodreads account. Pero una vez que hemos entregado nuestros sentidos y nuestros sistemas nerviosos a las manipulaciones de quienes tratan de sacar provecho aniquilando nuestros ojos, oídos, nervios y cerebro, el resultado será que ya no tendremos derechos.”, “The alphabet (and its extension into typography) made possible the spread of the power that is knowledge, and shattered the bonds of tribal man, thus exploding him into an agglomeration of individuals. A demand that you yield your private consciousness to public manipulation. The medium is the message. Most of our assumptions have outlived their uselessness.
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